Charity has always been close to our hearts at Princes Gate and during lockdown we wanted to make sure our efforts helped in some way to support those affected by the pandemic. We could see that young people were paying a heavy price with their physical freedoms and potential long term impact on their mental health. In fact, according to the charity YoungMinds, 67% of young people between 13-25 believe the pandemic will have a long-term negative effect on their mental health. After the popularity of our Healthcare Heroes multi-pack launched when covid first hit and seeing the benefit we were able to bring to NHS workers, we worked with YoungMinds to create a charity pack of our water that donates 50% profit directly to them, whilst also sharing the details for the helplines available. Together we can support our young people and give them the help they need, on their terms.